Privacy Policy

Introduction

At WestPeak Adventures, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book our adventure tours, or interact with our services. We respect your privacy and are committed to protecting your personal data in accordance with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the General Data Protection Regulation (GDPR) where applicable.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for our adventure tours and expeditions
• Create an account on our website
• Subscribe to our newsletter or marketing communications
• Contact us through our contact forms or customer service
• Participate in surveys, contests, or promotional activities
• Leave reviews or testimonials about our services

The types of personal information we may collect include:

• Full name and contact information (address, phone number, email)
• Date of birth and age verification
• Emergency contact information
• Medical information relevant to adventure participation
• Payment and billing information
• Dietary restrictions and special accommodations
• Previous outdoor experience and skill levels
• Photos and videos taken during tours (with consent)

Technical Information

We automatically collect certain technical information when you visit our website, including:

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our site
• Referring website and search terms used
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

• Processing and managing your adventure bookings
• Coordinating logistics and safety preparations
• Providing customer support and assistance
• Ensuring your safety during outdoor activities
• Customizing adventures based on your preferences and abilities

Communication

• Sending booking confirmations and important updates
• Providing pre-trip briefings and safety information
• Sharing newsletter content and adventure opportunities
• Responding to your inquiries and requests
• Sending promotional offers (with your consent)

Business Operations

• Improving our services and website functionality
• Analyzing customer preferences and behavior
• Conducting research and development
• Ensuring legal compliance and safety standards
• Protecting against fraud and security threats

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

Service Partners

We work with trusted third-party service providers who assist us in delivering our adventures, including:

• Transportation providers and accommodation partners
• Equipment suppliers and local guides
• Payment processors and booking platforms
• Insurance providers for travel and adventure coverage
• Emergency services and medical professionals

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our customers
• Investigate fraud or security issues
• Respond to emergency situations

Business Transfers

In the event of a merger, acquisition, or sale of our business, customer information may be transferred as part of the transaction, subject to the same privacy protections outlined in this policy.

Data Security

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• SSL encryption for all data transmissions
• Secure servers and firewalls
• Regular security audits and updates
• Limited access to personal information on a need-to-know basis
• Staff training on privacy and security protocols
• Secure disposal of physical and electronic records

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any significant security breaches as required by law.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalized content. We use the following types of cookies:

• Essential Cookies: Required for basic website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can control cookie preferences through your browser settings, but please note that disabling certain cookies may affect website functionality. Our cookie consent banner allows you to manage your preferences easily.

Your Privacy Rights

You have the following rights regarding your personal information:

Access and Portability

• Request access to your personal information we hold
• Receive a copy of your data in a portable format
• Request information about how we use your data

Correction and Updates

• Correct inaccurate or incomplete information
• Update your contact preferences and communication settings
• Modify your account information at any time

Deletion and Restriction

• Request deletion of your personal information (subject to legal requirements)
• Restrict processing of your data in certain circumstances
• Object to processing based on legitimate interests

Consent Management

• Withdraw consent for marketing communications at any time
• Opt-out of non-essential data processing
• Manage cookie preferences and tracking settings

To exercise any of these rights, please contact our Privacy Officer at [email protected] or use our data request form. We will respond to your request within 30 days and may require identity verification for security purposes.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Our retention periods vary based on the type of information:

• Booking Information: 7 years for tax and legal compliance
• Marketing Data: Until you unsubscribe or request deletion
• Website Analytics: 26 months for Google Analytics data
• Safety Records: 10 years for insurance and liability purposes
• Financial Records: 7 years as required by Canadian law

When information is no longer needed, we securely delete or anonymize it according to industry best practices.

International Data Transfers

Your information may be transferred to and processed in countries other than Canada, including the United States and European Union, where our service providers are located. We ensure adequate protection through:

• Standard contractual clauses approved by privacy authorities
• Adequacy decisions recognizing equivalent protection levels
• Certification schemes and codes of conduct
• Binding corporate rules for multinational partners

Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under this age without parental consent. For adventure participants aged 13-17, we require parental or guardian consent and may collect additional information for safety purposes. If you believe we have collected information from a child without proper consent, please contact us immediately.

Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. This Privacy Policy does not apply to these external sites, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party sites you visit. When you interact with our social media pages, both our privacy policy and the platform's privacy policy may apply.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will:

• Post the updated policy on our website with a new effective date
• Send email notifications to registered users about material changes
• Provide prominent notice on our website for 30 days
• Request renewed consent where required by law

We encourage you to review this policy regularly to stay informed about how we protect your information. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We are committed to resolving privacy concerns promptly and will respond to your inquiry within 30 days. If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada or your local data protection authority.